Strengthening the Santa Ana Brand
There was a time when Newport Beach used to promote itself as being near Santa Ana. Now people outside of this town avoid it and speak nothing but negativity about it, as if nothing good ever happens here.
People in this county are ashamed of their political hub, of their historic core.
It’s become taboo to mention or associate with the name Santa Ana. Why call it “John Waye Airport” and not Santa Ana International and use its official airport code SNA?
Why “Pacific Symphony” or “Opera Pacific” (now defunct) while having a mailing address in Santa Ana? Because they’re ashamed of the name.
The people that fled Santa Ana, the older generations and their offspring before my time, went away to curse this city from a distance. Luckily, in modern times there is a newer more ethnically diverse generation, younger than me that comes to this town to breathe life back into it.
These new arrivals that come to enjoy themselves are coupled with new, younger risk-taking business men and women that have faith in this place and are not influenced by the Santa Ana bashing so common around this county.
It is the responsibility of those involved in Santa Ana politics and everyone else to ensure that this city rises again as it did at the turn of the 20th century.