The Santa Ana Sentinel

Major League Soccer’s Market Building Efforts in Santa Ana

Posted in Chivas USA, Sports by Omar Ian Ávalos on November 20, 2011

A number of advertisements for the MLS cup final appeared in Santa Ana in the last week. A large ad was placed on the entrance to MainPlace mall and the Olde Ship, an official LA Galaxy pub, was decorated with MLS cup announcements.

An MLS Cup ad at Westfield MainPlace in Santa Ana

It seems clear now that MLS and or the Galaxy is taking Santa Ana’s market potential seriously. And looking at things objectively, these ads, even if they’re at a Galaxy pub, are good for a potential Chivas USA move here.

An MLS Cup ad at The Olde Ship in Santa Ana

Yes, Santa Ana has its Galaxy fans, many of them hang out at Memphis downtown and these would surely love to see their team visit the city.

Is MLS preparing the way or testing the area for a possible Chivas USA move? Maybe, just maybe.

Santa Ana seems like a very likely destination not only for Chivas USA but also for MLS because of the proximity to Disneyland, the Angels and the Ducks. This makes this part of Greater Los Angeles very attractive.

Galaxy fans at The Olde Ship in Santa Ana


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  1. […] via Chivas USA, has a marketing presence at the MainPlace. Back in November, Major League Soccer placed a large ad taking up a large part of the façade of the entrance to the mall for announcing the MLS Cup Final. […]

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