Major League Soccer’s Market Building Efforts in Santa Ana
A number of advertisements for the MLS cup final appeared in Santa Ana in the last week. A large ad was placed on the entrance to MainPlace mall and the Olde Ship, an official LA Galaxy pub, was decorated with MLS cup announcements.
It seems clear now that MLS and or the Galaxy is taking Santa Ana’s market potential seriously. And looking at things objectively, these ads, even if they’re at a Galaxy pub, are good for a potential Chivas USA move here.
Yes, Santa Ana has its Galaxy fans, many of them hang out at Memphis downtown and these would surely love to see their team visit the city.
Is MLS preparing the way or testing the area for a possible Chivas USA move? Maybe, just maybe.
Santa Ana seems like a very likely destination not only for Chivas USA but also for MLS because of the proximity to Disneyland, the Angels and the Ducks. This makes this part of Greater Los Angeles very attractive.